Stop Fraud Without Hurting the Customer Experience
Selling high-end luxury goods made Azura an attractive target for fraudsters, as these items are easy to resell and difficult to trace. With average order values ranging from $600 to $2,000, even a small number of fraudulent transactions could lead to significant financial losses. Azura needed a way to reduce fraud because it was becoming a major business risk, directly tied to revenue and brand reputation.
Early on, Azura relied on basic fraud detection tools that didn’t have the sophistication needed to keep pace with evolving fraud tactics. The result was a significant number of chargebacks, which put pressure on Azura's relationship with payment processors and threatened the business.
At the same time, Azura tightened fraud controls, leading to an increase in false declines, where legitimate, high-value buyers were being rejected. That purchasing experience hurt customer trust in the brand.
Azura needed a solution that could accurately detect fraud without sacrificing the experience their customers expected.
ClearSale Helped Azura Protect Customers and Their Experience
Azura implemented ClearSale's Complete Decision with Chargeback Guarantee to address their challenges. The solution combines advanced technology with human expertise to deliver accurate, scalable fraud prevention, including:
- 100% coverage of fraud-related chargebacks
- A fully managed approach that removes liability from Azura’s internal team
Rather than relying solely on automated rules, ClearSale uses a layered approach:
- AI and machine learning models to instantly evaluate transactions
- Manual review by thousands of global fraud analysts for edge cases and high-risk orders
- Continuous optimization, with models improving based on evolving fraud patterns
This hybrid model significantly increased accuracy while adapting to new threats as they arise.
With more precise decision-making, Azura was able to improve the buying journey with higher approval rates on legitimate transactions and fewer false declines. The company also benefited from real-time dashboard visibility, giving full transparency into order decisions.
"The bigger the average cart value, the bigger your risk, so it’s worth investing the time to find the right fraud prevention partner. When you’re at risk of losing Louis Vuitton handbags and such, investing in fraud prevention becomes a priority.”
Sam Wood, CEO, Azura Fashion Group
The result was more protection without sacrificing revenue or customer trust, which is exactly what Azura needed to grow in the industry.
Less Risk and Happier Customers
After implementing ClearSale, Azura quickly saw measurable improvements, including more approved orders and fewer instances of fraud.
- A 96% average approval rate month over month
- Nearly 90% approval rates, even during fraud attempt spikes
As a result, genuine customers could complete transactions without unnecessary delays.
ClearSale’s guaranteed protection removed the financial uncertainty tied to fraud. Since implementation, Azura has experienced:
- Zero chargebacks
- Thousands of dollars saved each month in fraud-related losses
There was an impact on operations, too, that was just as important as the raw numbers. Outsourcing fraud management made it possible for Azura to reduce the need for manual reviews and internal investigations, freeing up resources to focus on growth and customer experience.
With fewer false declines and more reliable approvals, Azura customers enjoy a smoother, more trustworthy checkout process when they shop.
Protect Your Revenue With Confidence
Fraud shouldn’t limit your growth or your customer experience. With ClearSale, you can increase approval rates and confidently scale your business without added risk, which is exactly what businesses of all sizes need.
Get a demo or start your fraud risk assessment today, and discover how ClearSale can drive more revenue and create a better overall shopping experience that your customers trust.
