Balancing Fraud Protection with Seamless Growth
Launching its e-commerce platform in 2015 unlocked rapid international growth for Bloom, but also significantly increased exposure to fraud. As order volume and order value rose, so did fraud attempts.
Bloom needed a solution that could:
- Detect and prevent fraud accurately
- Scale with international e-commerce growth
- Reduce internal operational burden
- Provide expert support — not just software
“As our order quantity and value started to increase, the fraud cases started to increase as well — up in to the thousands of dollars. We realized we needed to do something about it. We tried different fraud management apps through our e-commerce platform, but they just didn’t have the capabilities we were looking for. And where we’re not well-versed in fraud management, we needed more assistance and support, but weren’t getting it.”
ClearSale Total Guaranteed Protection: Smart, Hands-Off Fraud Management
After disappointing experiences with other fraud prevention vendors, Bloom partnered with ClearSale’s Total Guaranteed Protection.
With more than 20 years of experience protecting e-commerce and multichannel brands and a global team of 2000+ fraud analysts, ClearSale enables merchants to grow confidently without becoming fraud experts themselves.
For Bloom, ClearSale:
- Screens every order using advanced machine learning to identify suspicious activity
- Manually reviews flagged orders, contacting buyers when needed to verify transactions
- Provides clear communication to both Bloom and its customers throughout the process
- Delivers transparent reporting on orders, approval rates, and chargebacks
- Offers fast, accessible support, giving Bloom peace of mind
- Covers 100% of fraud-related chargeback costs
This combination of automation, human expertise, and financial protection allowed Bloom to scale without adding internal fraud complexity.
Stronger Growth, Higher Approvals & Zero Chargebacks
With ClearSale handling fraud management, Bloom experienced immediate operational and financial benefits:
- Significant revenue growth, increasing ecommerce revenue by 386%
- Higher order approval rates without increased fraud risk
- Zero chargeback-related costs
- Reduced staff time spent on fraud screening
- More focus on growth, product innovation, and customer experience
Bloom’s sales and administrative teams were freed from the stress of manually reviewing transactions, allowing them to focus on scaling the business.
“Before, we were spending so much staff time trying to screen for fraud. Now, when we do our monthly business reviews, we can easily see that we’re spending very little time on fraud management. ClearSale’s response time is so quick that most of the time, they’ve already handled the process by the time we even know there was a red flag. Between the reduction in staff time spent on fraud and the reduction in chargebacks, we’re saving much, MUCH more than ClearSale bills us for fraud management.”
The Security to Expand Globally with Confidence
Before working with ClearSale, Bloom’s international expansion was severely limited. Many countries were considered off-limits due to the complexity of managing fraud, especially when language barriers were involved.
“Our platform started in the US and has grown from there to about 50 countries. There were a lot of markets, though, that we were wary of entering because of language issues. Fraud management was difficult enough for us. The idea of trying to manage fraud when there’s a language barrier? It seemed impossible. Now that ClearSale is handling our fraud management, we know we’ll be safe no matter where we expand and have already opened up specific digital platforms in seven other countries, with ClearSale covering them all. We never would have been able to do that without ClearSale.”
With ClearSale’s global fraud expertise and multilingual support, Bloom unlocked new markets and accelerated international ecommerce growth without added risk.
