How ClearSale Helped a Consumer Electronics Manufacturer Increase Profit

Industry

Consumer Electronics retailer

Challenge

Reducing Fraud Without Turning Away Legitimate Customers

Results

Fewer Total Declines, Larger Average Orders, and a Significant Drop in Chargebacks

Key Product

ClearSale’s Complete Decision with Chargeback Guarantee

65%

fewer total declines

17%

increase in the average size of approved orders

98.52%

drop in chargeback ratio

“ClearSale allows us to focus on running a business instead of fighting fraud. We were skeptical, but ClearSale proved themselves time and time again. We couldn’t be happier with their performance.”

Multinational Consumer Electronics

Manufacturer Representative

About the Electronics Manufacturer

Headquartered in Taiwan and one of the world’s leading computer and hardware brands, this manufacturer has a global footprint across North America, Europe, and the Asia-Pacific region. The company designs and sells high-performance laptops, desktops, components, and accessories to both everyday consumers and enterprise buyers, and it’s among the world’s top computer suppliers.

With a strong e-commerce presence, the manufacturer processes a high volume of online transactions, and many of them are high-value orders for premium devices. Its products are in high demand, making its digital storefront one of its most important revenue drivers. At the same time, that combination of global reach and brand recognition, with multiple high-ticket items available, makes the company an attractive target for sophisticated e-commerce fraud.

As online sales continued to grow, the manufacturer needed a fraud prevention strategy that could protect revenue and reduce chargebacks without impacting the buying experience its customers expect.

Reducing Fraud Without Disrupting the Customer Experience

The company faced a real challenge, as it had to protect its high-value online orders from sophisticated fraud without turning away legitimate customers. Manual order reviews were time-consuming and resource-intensive. And even with close monitoring, some fraudulent transactions still slipped through, leading to costly chargebacks.

Making things even more difficult was the fact that many fraud signs were subtle. In several cases, billing and shipping information would look legitimate, making it difficult to tell the difference between genuine buyers and fraudsters. The company needed a solution that could find and prevent fraud without making things harder for its customers.

Implementing Comprehensive Fraud Protection With ClearSale

To address the challenge, the consumer electronics brand partnered with ClearSale to implement a comprehensive fraud-prevention solution for high-volume, high-value ecommerce operations: ClearSale's Complete Decision with Chargeback Guarantee. ClearSale’s approach combines advanced machine-learning technology with expert human review, so every transaction is accurately assessed for potential risk.

Here’s how it works:

Orders are first analyzed by ClearSale’s proprietary algorithms, which evaluate hundreds of data points to identify unusual patterns and potential fraud signals.
Any transactions that are flagged as higher risk are reviewed by an in-house team of experienced fraud analysts who verify the order’s legitimacy through direct customer contact and additional checks.
The solution provides the manufacturer with complete transparency through detailed reporting and dashboards, allowing the internal team to monitor performance and adjust strategies.
ClearSale’s Total Guaranteed Protection covers all chargeback costs for approved orders, giving the company financial peace of mind.

This dual-layer system means ClearSale can approve legitimate orders right away, while fraudulent transactions are stopped before they hurt the business.

Combining cutting-edge technology with expert human oversight and guaranteed protection means manufacturers can reduce fraud risk significantly without compromising the customer experience. They can also streamline operations, freeing their team to focus on growth and customer satisfaction.

Faster Approvals, Reduced Fraud, and Increased Revenue

After going with ClearSale’s solution, the consumer electronics manufacturer saw improvements in several areas:

Total declines dropped by 65%, showing that legitimate customers were completing their purchases without hassle.
The average approved order size increased by 17%, increasing online sales revenue.
Chargebacks were nearly eliminated, with a 98.52% reduction in the chargeback ratio.
ClearSale kept up a rapid response rate, reviewing 99.6% of orders within 24 hours, so customers received timely approvals without unnecessary delays.

The partnership also uncovered sophisticated fraud schemes, such as package pickup fraud, and helped the company implement new procedures to prevent them from recurring. Offloading manual reviews to ClearSale’s experts allowed the manufacturer to free up internal resources, so team members could focus on business growth and improving the overall customer experience.

The result was a safer and more profitable e-commerce operation that strengthened the business and customers' trust in it.

Protect Your Business With ClearSale

“Online fraud was a constant nightmare, draining resources and time. We used to manually review every order.”