Challenge: Growing Without Increasing Fraud Risk
InterConnection was growing its e-commerce division and finding new ways to reach consumers and nonprofit groups worldwide. However, increased online sales also brought greater exposure to fraud and chargebacks. Keeping customer trust was especially important for the mission-driven nonprofit handling sensitive customer information and processing transactions in multiple markets, so they knew they needed a high-end solution.
Although fraudulent activity and chargebacks had not yet become overwhelming, InterConnection knew that day would come as they grew their online presence. The organization had limited internal resources to dedicate to manually reviewing transactions or managing fraud prevention efforts in-house, though, so they'd have to look elsewhere for a solution.
"As our online presence grew, we knew that we would need a higher level of security dedicated to protecting our customers' information."
Anthony King, Sales & eCommerce Manager, InterConnection
The organization needed a scalable fraud prevention solution that could protect customers and allow the team to stay focused on its goal of helping people globally access the technology they need.
Solution: ClearSale's Complete Decision with Chargeback Guarantee
InterConnection partnered with ClearSale to implement Complete Decision with Chargeback Guarantee, a fully outsourced fraud prevention solution that protects online sales. ClearSale screened every transaction for InterConnection and provided a full chargeback guarantee, eliminating the financial burden of fraud-related losses.
The solution combined:
- Advanced AI
- Automated fraud detection tools
- Human review from experienced fraud analysts
This meant InterConnection could reduce fraud while avoiding unnecessary declines on legitimate orders. ClearSale's no-automatic-denials approach improved approval rates and minimized false declines, so the organization could accept more orders without worry.
ClearSale went beyond providing coverage for e-commerce and included m-commerce and telesales. They provided:
- Scalable protection during sales spikes
- Instant visibility through the merchant dashboard
- PCI-DSS compliant infrastructure to support secure payment processing
ClearSale customized its fraud protection strategies to match InterConnection's customer behavior and business model, creating a more personalized approach.
Results: More Revenue, Higher Approvals, and Zero Chargeback Costs
InterConnection achieved its desired results just six months after starting with ClearSale's Complete Decision with Chargeback Guarantee. The organization saw:
- A 344% increase in revenue
- An increased transaction approval rate from 76.4% to 89.7%
- A chargeback ratio below 0.2%
- Zero chargeback reimbursement costs
- A 99% order response rate within 24 hours
With ClearSale, InterConnection had more legitimate customers, and nonprofit organizations could complete purchases while fraudsters were screened out. Further, InterConnection's internal team could spend more time working directly with its customers.
The added confidence in e-commerce security also helped InterConnection expand into new markets without concerns about fraudulent activity slowing growth.
Fraud Protection That Drives Growth
Fraud prevention was more than a security measure for InterConnection, making it possible for the company to grow. The second they moved their fraud management and chargeback protection to ClearSale, it freed up their staff to handle other jobs. They didn't have to handle manual reviews or manage online risk because they had full confidence in ClearSale.
"It's clear that they care about us as an organization and want to do everything they can to help us succeed in our goals. Pedro Chiamulera, their CEO, personally contacted us to make sure we were happy and satisfied with the services they offer."
Anthony King, Sales & eCommerce Manager, InterConnection
