Today’s ecommerce shopper may be from one of four generations. Each generation spans the spectrum of ecommerce maturity. They have a wide range of preferences and behaviors. And their reactions to not getting what they want runs the gamut.
Businesses need to understand these consumer attitudes and trends to succeed in this new reality.
In our third-annual consumer attitudes survey, “State of Consumer Attitudes on Ecommerce, Fraud & CX” we’ve once again partnered with Sapio Research to bring you intelligence that will shape (or re-shape) your ecommerce and fraud protection strategies