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SPECIAL REPORT

State of Consumer Attitudes on Ecommerce, Fraud & CX 2022-2023

Consumers Expect Exceptional Online Experiences.
Will Your Business Deliver?

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After reading this report, you will discover:

  • How ecommerce industries have shifted, including winners and losers.
  • Which generational shopping habits have emerged.
  • How each generation perceives fraud and false declines.
  • Why customer experience should be your top priority.
  • How to prevent fraud, chargebacks and false declines in this new market.
  • And so much more!
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About this report

State of Consumer Attitudes on Ecommerce, Fraud & CX 2022-2023

The last several years have been a rollercoaster for businesses and their customers. 

The result – a complete paradigm shift.

Once a convenient perk for consumers, business websites, mobile apps, and even social shopping platforms are the norm. And it’s not enough to just put up a virtual shingle. Consumers have high expectations for their online experience.

Another shift?

 

Today’s ecommerce shopper may be from one of four generations. Each generation spans the spectrum of ecommerce maturity. They have a wide range of preferences and behaviors. And their reactions to not getting what they want runs the gamut.

Businesses need to understand these consumer attitudes and trends to succeed in this new reality. 

In our third-annual consumer attitudes survey, “State of Consumer Attitudes on Ecommerce, Fraud & CX” we’ve once again partnered with Sapio Research to bring you intelligence that will shape (or re-shape) your ecommerce and fraud protection strategies

Frequently Asked Questions (FAQs)

Why are customer attitudes important to understand?

Customer attitudes about ecommerce, fraud and CX are critical to any fraud prevention strategy because the tactics you decide to put in place could directly impact how your customers view your online store.

For example, too many fraud filters can result in an increase in false declines, which breaks one of the most important CX rules -- especially for customers in the millennial and GenZ generations.

By understanding what customers expect, you can better protect them and your business without turning revenue away.

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Are generational differences that distinct?

Oh, yes! And they seem to be more distinct with each year we perform this survey.


While there are trends within groups of generations, each one has unique characteristics that are important to understand if you want to market and sell to them successfully.


The best way to find out is to dive into the report!

Is this actually free?

Of course it is!

We are simply sharing our industry knowledge that our clients and team members find helpful. Let us know if you have any additional fraud or ecommerce questions.

Fill out the form to access this report and find out how to adapt your ecommerce business to what consumers expect and want from their online shopping experience!

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