- How to prevent cart abandonment
- Which CX elements to focus on this year
- What consumers already know about fraud
- How to meet consumers where they are to increase sales
- And much more!
In ecommerce, your success rests on getting consumers to click “check out.”
But with so much competition, getting there is more complex than ever.
The difference between an abandoned cart and a completed order comes down to how well you understand your customers and whether you offer them something they actually want.
Luckily, we have a resource for you:
Customer attitudes are generational
Some customers want product recommendations based on prior purchases, and others don’t. Our original research revealed that it depends a lot on their generation. We found that 62% of millennials and 56% of Gen Z appreciate product recommendations based on past purchases. But only 44% of baby boomers appreciate personalized ads.
Everyone wants a smooth ecommerce shopping experience
One thing every generation loves is an easy-to-navigate website. Regardless of age, 85% of consumers are more likely to place an order on websites with search and filtering features. If it’s hard for them to find what they’re looking for, they’ll jump ship for an easier-to-use website.
Good support breeds customer loyalty
It’s no surprise that customers want great support. Globally, 80% of consumers say bad customer support impacts brand loyalty, and that remains true across generations. Our research also shows that most ecommerce shoppers prefer “live chat” over picking up the phone and talking to a live representative.
More than you think. According to our research, 16% of respondents experienced fraud in the previous year, and 21% of Gen Z consumers were victims of fraud.
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Of course it is!
We’re simply sharing our industry knowledge that our clients and team members find helpful. Let us know if you have any additional fraud or ecommerce questions or visit our Ecommerce Fraud Resources hub to access even more helpful guides, articles and tools.
"ClearSale offers a great service that comes with complete peace of mind. Their staff is easy to reach and pleasant to deal with. I particularly enjoy that I no longer have to spend hours a day investigating customers who purchase from our online store and trying to determine if they are legitimate or not. No more rolling the dice with our business. ClearSale also backs up all their..."
"ClearSale has a great fraud protection program using their algorithmic matching of potentially fake orders, and will scan them as they come up and reject them if they are suspected as fraud."
"I love that it takes the stress away from me worrying about fraud charges."
"I don't have to spend time researching orders to see if they are fraud or not. I love that ClearSale backs up their approvals with a money-back guarantee if the order turns out to be fraud."
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