Image Depicting the State of Consumer Attitudes on Ecommerce, Fraud, and Customer Experience 2023-2024 report
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What Really Makes Online Consumers Click?

In ecommerce, your success rests on getting consumers to click “check out.”

But with so much competition, getting there is more complex than ever.

The difference between an abandoned cart and a completed order comes down to how well you understand your customers and whether you offer them something they actually want.

Luckily, we have a resource for you:

“State of Consumer Attitudes on Ecommerce, Fraud & CX 2023-2024”

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By downloading this guide, you’ll learn:

  • How to prevent cart abandonment
  • Which CX elements to focus on this year
  • What consumers already know about fraud
  • How to meet consumers where they are to increase sales
  • And much more!
Cover page of the State of Consumer Attitudes on Ecommerce, Fraud, and CX 2023-2024 report
Screenshot highlighting key findings on social commerce from the State of Consumer Attitudes on Ecommerce, Fraud, and CX 2023-2024 report
Page excerpt on strategies to prevent cart abandonment from the State of Consumer Attitudes on Ecommerce, Fraud, and CX 2023-2024 report

About this Guide

Ecommerce False Declines & Consumer Behavior

Customer attitudes are generational

Some customers want product recommendations based on prior purchases, and others don’t. Our original research revealed that it depends a lot on their generation. We found that 62% of millennials and 56% of Gen Z appreciate product recommendations based on past purchases. But only 44% of baby boomers appreciate personalized ads.

Everyone wants a smooth ecommerce shopping experience

One thing every generation loves is an easy-to-navigate website. Regardless of age, 85% of consumers are more likely to place an order on websites with search and filtering features. If it’s hard for them to find what they’re looking for, they’ll jump ship for an easier-to-use website.

Good support breeds customer loyalty

It’s no surprise that customers want great support. Globally, 80% of consumers say bad customer support impacts brand loyalty, and that remains true across generations. Our research also shows that most ecommerce shoppers prefer “live chat” over picking up the phone and talking to a live representative.

Frequently Asked Questions (FAQs)

How much do customers know about fraud?

More than you think. According to our research, 16% of respondents experienced fraud in the previous year, and 21% of Gen Z consumers were victims of fraud.

Why do I need to fill out the information requested?

We will always keep your personal information safe.

We ask for your information in exchange for this valuable resource to improve your website user experience and send you additional information that is related to this topic and growing your business. You can read more about our privacy policy here.

Is this actually free?

Of course it is!

We’re simply sharing our industry knowledge that our clients and team members find helpful. Let us know if you have any additional fraud or ecommerce questions or visit our Ecommerce Fraud Resources hub to access even more helpful guides, articles and tools.

DON’T LET FALSE DECLINES GET OUT OF CONTROL

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