Where do your customers stand on fraud?
Merchants who are implementing increased fraud measures might rest easy knowing they are protecting themselves and their customers – but how do customers really feel about the extra scrutiny given to each order?
More consumers are shopping online than ever before, but the rise in online shopping is not without its downsides.
While fraud is inevitable when shopping online, do consumers actually want their favorite businesses to employ heightened security measures? Are consumers willing to relinquish certain levels of convenience in order to ensure secure payment processes? How have attitudes towards convenience vs security changed over time?
This research explores the truth about consumer attitudes towards fraud and how it affects their behavior when shopping online.
