hero - #8 2021 Global Ecommerce Consumer Behavior Analysis

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How Is Consumer Ecommerce Behavior Changing?

What online merchants need to know about how consumer attitudes and behavior are evolving, post-pandemic.

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By downloading this report, you will learn:

  • How 2020 changed the way consumers shop online, and whether the changes are lasting.
  • How consumers weigh the risks of online shopping and how they view merchants after an experience with fraud.
  • How different consumers react to fraud prevention efforts by ecommerce merchants.
  • How consumer attitudes and spending patterns vary between countries, ages, and genders.

About this report

2021 Global Ecommerce Consumer Behavior Analysis

The ecommerce shopper changed in 2020

E-tailers saw a flood of sales—including in new categories and industries—from both existing customers and new-to-online shoppers, driven by stay-at-home orders and concerns about COVID-19.

So, where do consumer attitudes on ecommerce stand now? And what does that mean for the future?

We partnered with Sapio Research to get a better understanding of the behaviors and attitudes of today’s online consumer after a ground-shifting year.

How consumers are shopping today

The pandemic accelerated many trends in online commerce, like mobile shopping and new payment options. Does your website suit how customers browse and buy from your store? Can your customers pay the way they want to? What makes them walk away?

Big changes mean big opportunities

Our comprehensive analysis takes a deep dive into what online shoppers around the world are thinking today. It’s a must-have as you strategize for the future of your online business.

Frequently Asked Questions (FAQs)

Will the boom in online shopping last?

Yes, especially for certain categories.

  • The shift to online shopping will last beyond 2020 for 20% or more of global consumers. McKinsey reports that “consumer intent to shop online [post-pandemic] continues to increase.”
  • Consumers have learned to love the convenience of online shopping – and delivery – for heavy and bulky items, as well as for non-emotional, everyday purchases such as cleaning products, beverages, etc.


How important is security to the online shopper?

It depends.

Age and sex make a significant difference when it comes to risk aversion in online shopping. Who’s more likely to risk fraud in pursuit of a good deal? Who is most concerned about fraud? Who is most likely to walk away (or complain) if their transaction is declined in error due to too-strict fraud filters? A full breakdown by country, gender, and age is available in the report.

Why do I need to fill out the information requested?

We will always keep your personal information safe.

We ask for your information in exchange for this valuable resource to improve your website user experience and send you additional information that is helpful related to this topic and growing your business. You can read more about our privacy policy here.

Is this actually free?


We are simply sharing our industry knowledge that our clients and team members find helpful. Let us know if you have any additional fraud or ecommerce questions.

Fill out the form to get the intel on how 2020 changed consumer attitudes and behavior today!

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