Merchants who are implementing increased fraud measures might rest easy knowing they are protecting themselves and their customers – but how do customers really feel about the extra scrutiny given to each order?
E-tailers saw a flood of sales from existing customers and many new-to-online shoppers—including in new categories and industries—in 2020/2021, driven by stay-at-home orders and concerns about COVID-19.
So, where do ecommerce attitudes stand now? And what does that mean for the future?
We partnered with Sapio Research to get a better understanding of the behaviors and attitudes of today’s online consumer after this ground-shifting year.