hero - #6 Is Every Valid Order Being Approved
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Approve More Orders…Safely!

How Online Merchants can Minimize Fraud Without Increasing Chargebacks

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After reading this e-book , you’ll know how to:

  • Why ecommerce orders are approved or declined.
  • How to correctly calculate your true order approval rates to understand if you’re losing revenue.
  • How to determine if you have a false decline problem.
  • Tips for safely improving your order approval rate.
  • Why combining advanced AI technology with expert fraud analyst review is the right choice for many online merchants.

About this e-book

Stop Leaving Money on the Table!

Is Every Valid Order Being Approved?

Just because an online customer has clicked “pay” and placed an order, it doesn’t mean your revenue is guaranteed.

There’s always a risk that the payment will be rejected or declined – either by your own ecommerce fraud protection system or by one of the many players in the approval process.

When you fail to approve every valid transaction, you’re not only losing orders, you’re losing revenue.

How Can You Tell When False Declines Occur?

To start, you need to know what percentage of your orders is actually being approved (and declined). However, many businesses don’t measure this critical KPI correctly.

What You Measure, You Can Fix

We’ve created a helpful guide to show you how to properly measure your order approval rates, so you can truly understand what’s going on with your orders. Only then can you take steps to approve more orders and maximize revenue – without increasing chargebacks.

Frequently Asked Questions (FAQs)

How is order approval rate calculated?

The rate is simple to figure, but tricky to improve.

  • Your approval rate = your successful transactions / your order volume or gross processing volume.
  • For example, an approval rate of 80% means that 8 transactions out of 10 succeed. It also means that 20% of your transactions failed.
  • If those transactions don’t process successfully on the second or third try, your $10 million in annual e-commerce sales may take a $2 million hit in revenue every year.
Use our free order approval rate calculator to find out your order approval results.

Isn’t it good that fraudulent orders are declined?

Not if they’re not actually fraudulent.

Many declined orders fall into a “gray area” that automated tools can’t understand. They may have one or more potential indicators of fraud, but these indicators aren’t fool-proof.

  • What happens when customers place orders while traveling – which will show an IP address mismatch?
  • What happens when customers place orders as gifts – which will show different shipping and billing addresses?
Improving your order approval rate requires finding the right balance between automated technology and expert human analysis.

Why do I need to fill out the information requested?

We will always keep your personal information safe.

We ask for your information in exchange for this valuable resource to improve your website user experience and send you additional information that is related to this topic and growing your business. You can read more about our privacy policy here.

Is this actually free?

Of course it is!

We are simply sharing our industry knowledge that our clients and team members find helpful. Let us know if you have any additional fraud or ecommerce questions.

Fill out the form and optimize your fraud prevention process today!


ClearSale Reviews


Great fraud prevention for ecommerce sites

"ClearSale has a great fraud protection program using their algorithmic matching of potentially fake orders, and will scan them as they come up and reject them if they are suspected as fraud."

Lee K.


From the viewpoint of someone who has been the victim of credit card fraud

"We are in the Durable Medical Equipment supply industry and we use Shopify as our shopping cart. With Covid 19 we have seen a tremendous increase web traffic and online purchases. Prior to Covid 19 we had a number of fraudulent transactions that led to multiple investigations on Local, State and Federal levels all of which produced no returns only because the crooks were faster. This cost us in..."



Excellent service - both timeliness and fraud control

"I have always received immediate response and minimal fraud rejection -- which leads to increased sales."



Amazing Company to work with

"Their customer service is the best. They are quick to respond and answer questions regarding orders that are denied."

Teresa E.


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