Stopping fraud and providing a great customer experience are the keys to a successful holiday sales season. This year, the stakes may be higher than ever. When a merchant declines their order:
- 33% of online shoppers say they’ll never shop with the merchant again.
- 25% are likely to say something negative on social media about their experience.
Source: ClearSale/Sapio Research, Consumer Attitudes Toward Fraud, March 2020
The pandemic is already driving record growth in ecommerce. Merchants may see unprecedented volume this holiday season.
Ecommerce also faces a surge in card-not-present fraud. Criminals are using new schemes and old methods that hit merchants with costly chargebacks.
How can your business balance holiday-season customer experience and fraud prevention when so many things have changed?
Join ClearSale and BigCommerce leaders to learn the latest fraud and CX developments and what they mean for your holiday strategies. You’ll learn:
- How to prepare for higher than normal traffic and order volumes this holiday season.
- Why balancing customer experience and fraud control is the key to ecommerce survival.
- How to create the seamless, personalized experiences that strengthen customer loyalty.
- How the right fraud control program can improve CX while cutting fraud costs.
