Not only are these words steeped in implicit bias, but the lists themselves actually make fraud prevention more difficult.
As it turns out, automatically rejecting transactions without gathering any information about the customer, the credentials or other details creates even bigger issues for your business:
- You miss out on the entire lifetime value of that customer.
- Innocent customers may be rejected as well.
- You lose valuable information about fraud patterns.
Before we get into why these lists can be problematic, let’s address the elephant in the room – the terminology.