They tend to be less aware of – and certainly less prepared for – the risks that false declines pose to profits and the customer experience their online store delivers.
As consumers increasingly use their digital devices to make online purchases, merchants find themselves struggling to find the right balance between robust fraud protection and a frictionless checkout experience.
Achieving this balance isn’t easy, but it’s critical to the success of every online store.
A new report commissioned by ClearSale and researched by the Aite Group – “The Ecommerce Conundrum: Balancing False Declines and Fraud Prevention” – provides new insights into how online merchants today are navigating this challenge.